Market Assumptions:

Starport is making a core set of assumptions about the environment in which we are operating and how it will evolve:

1) Space travel will become a growing reality for the public beginning in 2009 and becoming vastly more affordable and achievable for middle-income families within the following decade.

2) The demographic of people in the United States and the rest of the world who are interested in sci/tech topics including space exploration and travel is 60 million and growing. These enthusiasts are loyal and rabid in their desire for content and gathering places. Ancillary fields featured at StarPort Café such as new science and technology and ecological awareness also appeal to this ‘intellectually curious’ market segment.

3) By placing our early cafés near planned space tourism ports we can attract media coverage to drive customer traffic. But market size estimates indicate dozens of target locations, in the US alone, of sufficient density and income/education/tech profile.

4) By hitching our PR and marketing to space tourism coverage, which will certainly grow from 2009 onwards, we can achieve household name recognition with a lower investment than was required of other business models from companies like Starbucks or Amazon.com.

5) Ecological awareness is a growing trend. StarPort Café’s “green” business model, together with The Overview Effect’s ecological vision will attract the ecology minded.

6) Mobile business use of Internet capable coffee houses is a growing trend. Our suite of mobile business services accented by our high tech display systems will distinguish StarPort Café and draw this growing business sector.

7) Our model also accommodates an expected differentiation soon required by maturation of coffeehouse market. Themed coffeehouses will be a growing trend.

8) Space, being a radically unfamiliar experience to the entire population (minus 4-500 astronauts) is not well communicated by conventional words and pictures media. Cognitive research and the field of scientific visualization indicate that well designed simulation experiences that are exciting and captivating are the best method to overcome these perceptual barriers and communicate the experience. StarPort Café brings such experiences that are difficult to transmit online, to the public.  




 




 
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